The ASEAN Foundation seeks a Web Design and Development Intern to play an active role in the development of the ASEAN Foundation’s digital media particularly the Foundation’s website and email marketing. Under the supervision of a Communications and Marketing Manager and with guidance from the Executive Director, the intern will help develop the Foundation’s website, e-newsletter, and other email marketing. S/he will regularly analyse and report on the activities on the foundation’s website using the web-analytics. S/he will distribute email newsletter, report and analyse its effectiveness. The intern will learn how to improve the Foundation’s digital media development particularly in the www.aseanfoundation.org by developing attractive and engaging online images and presentations.

SUMMARY OF ROLE

Website

• Generate and update content on the website
• Create banners, images, posters etc for display on the website (using products like Photoshop)
• Design website promotions and online campaigns
• Produce short video/animated gifs for web use
• Retouching and sizing images
• Optimising web page content for search engines
• Implement Google Adwords to help increase website traffic
• Investigate and report any operational/technical issues arising
• Plan, define and implement website changes and functional improvements

Email Marketing (E-newsletter, e-invitation)

• Implement coding for email newsletter using mailchimp
• Produce e-newsletter based on the content provided by the Communications Manager
• Implement effective distribution for email newsletter and e-invitation.

Research and Development

• Monitor key performance indicators on the website and develop plans to improve them (web analytic)
• Investigate, evaluate and assess new ways of generating additional traffic
• Produce reports to analyse the performance of the online media products namely website, and e-newsletter (via reports, analytics, surveys etc)

EXPECTED OUTPUTS / DELIVERABLES

• Updated website of the ASEAN Foundation in a timely and regular manner
• All content is presented in an engaging and attractive look, layout, and feature of a website
• Engaging and attractive e-newsletter is produced and distributed based on agreed schedule
• Short video/animated gifs for web use is produced
• Monthly web-analytics performed in a timely manner