Job Description

• Lead digital marketing department strategic objectives and plan creation
• Work closely with various specialists or freelancer involved (content writers, SEO, PPC, and web development) and provide recommendations related to implementation of digital strategies
• Identify opportunities for Cekindo to use digital technology to enhance our overall marketing mix: product, price, place, or promotion
• Identify target markets and develops strategies to communicate with them
• Do continuous competitor’s website benchmarking as sources for constant inputs for marketing department plan and activities
• Manage and coordinate all marketing, advertising, and promotional activities including but not limited to content & promotion creation, organic SEO & PPC optimization, marketing activities creation for social media and other marketing platform’s
• Manage the performance of digital marketing team by ensuring achievement of monthly new inquiries to Cekindo (main KPI) and other agreed digital marketing metrics
• Manage and coordinate overall content inventory, aligned with digital marketing strategic objectives and Cekindo’s target markets

Requirement

• Business or marketing-related degree or equivalent professional qualification
• 3+ years in digital and/or integrated marketing roles or strategic marketing consulting
  • Experience in all aspects of developing and managing marketing strategies
  • Experience leading marketing projects and gathering cross-functional content
  • Experience in customer and market research
• Up-to-date with the latest trends and best practices in digital marketing
• Strong technical marketing skills (preferable: including experience in operating HTML, word press, and other tools for web analytics, search engine optimization, etc)
• Relevant product and industry knowledge
• Skilled and knowledgeable in digital marketing (especially in SEO, PPC, and content creation)
• Good verbal and writing skill in Bahasa and English are a must
• Computer literate and proficient in using computer applications such as Microsoft Windows, Outlook, Word, Excel, and PowerPoint
• Creative and pro-active characteristics
• Huge ownership of his/her work and can work independently
• Located in Jakarta