Work Responsibilities:

Campaign strategy

• Identifying client objectives and advising on suitable measurement strategies
• Benchmarking performance across all online channels and advising on KPIs
• Using methodical performance analysis to influence/support campaign strategies

Reporting and Analysis

• Developing custom marketing dashboard concepts for client reporting via Excel
• Reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data
• Analysing how various online and offline channels affect each other — developing and implementing innovative strategies for improvement and growth
• Analysing online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution
• Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns
• Performing ad-hoc analytics and conversion optimisation consultancies for clients and influencing conversion optimisation strategies with solid analytical data

Leadership  Responsibilities:

• Delegates work appropriately to maximize team efficiency
• Commits to personal learning and growth
• Leads direct reports and/or cross-capability team toward positive outcomes

Qualifications and Requirements:

• Bachelor’s or Master degree in Marketing or a related field
• 1-2 years of experience in the related field
• An excellent command of Indonesian and English

Software

• Proven working experience in digital marketing
• Experience working with analytical software (e.g. Google Analytics)
• High level of experience in data analysis techniques and advanced Excel
• Experience working with Google Adwords and other paid search platforms
• Experience in measuring and analysing online marketing campaigns including: natural and paid search, email, affiliate, display and social
• Experience in working with website optimisation tools for A/B and multivariate testing, e.g. Google Website Optimizer, Visual Website Optimizer, Optimizely, Maxymiser, etc.
• Up-to-date with the latest trends and best practices in online marketing and measurement

Character

• Ability to work with minimal supervision and keep supervisors informed
• Ability to work well in a team environment
• Ability to communicate in clear and concise terms
• Ability to develop clear, unique and precise data analyses